In Brief

Useable example of an E38 generation 7 series
Finished in Blue over a Black leather interior
Vendor owned vehicle for 18 years

On the Surface:

This 1997 BMW 728i is an example of BMW’s flagship saloon from the late 1990s, combining understated executive styling with comfort and presence. The car could do with some TLC here and there, however, it is still a useable example of the E38 generation 7 Series.

Maintenance & History:

While the maintenance history is modest, the car is accompanied by a series of MOT certificates dating back to 2008. This ongoing record offers a degree of reassurance about its continued roadworthiness and upkeep over the years. Remarkably, this 728i has been in the hands of The Vendor for the past 18 years — a strong indicator of consistent and stable ownership. Long-term ownership of this nature often points to a car that has been cared for and appreciated. Unfortunatley the car suffered a CAT C insurance loss in 2015.

The Model:

The BMW E38 7 Series, produced from 1994 to 2001, is widely regarded as one of the most stylish and well-engineered luxury saloons of its era. This 728i variant is powered by a 2.8-litre straight-six engine (2793cc) mated to an automatic transmission, delivering smooth performance with refined handling — hallmarks of BMW’s engineering philosophy during this period.

Sale Insight:

With its long-term ownership, solid MOT history, and desirable specification, this BMW 728i is a compelling choice for those seeking a usable modern classic. Increasingly appreciated for its design and driving dynamics, the E38 is quickly becoming a sought-after model among enthusiasts.